There is not one person who doesn’t like to see a food post on Instagram, after all, Instagram food posts are a phenomenon, so it is important to know the best times to post. On these days, users are typically only scrolling through their feeds, without taking much notice of what posts contain. Often users are suffering from “Mondayitis” or are preparing themselves for their weekends. Users are least engaged on Monday and Friday’s. This peak time is ideal for Instagram competitions and text-heavy posts, users are more likely engage during this time over all other days. Mums are the main active users from 6-11pm. Sunday evenings are the prime time for the “Mum” target market. During these times, fashion posts gain greater engagement. Alternatively, Saturday evenings between 4-6pm is peak hour for users to check their Instagram feed prior to getting ready for their nighttime plans. This is due to their Saturday sleep-ins and the trend of picking up your phone rather than a book. Most weekend users are online Saturday mornings from 7-10am. However, there are still downtimes where you can find user engagement. Weekends are a tricky time to post, with studies finding most people are inactive on social media due to their busy weekend schedules. These times are known as rushes, being the Learner and Earner Rush during 7-9am, Lunch Time Rush from 11-2pm and the Evening Rush from 5-7pm. 85% of these users are students and 9-5 workers, who access social media during meal times. Social media users are often online Tuesdays through to Thursdays. To save your business from Instagram underperformance, our infographic gives you the low down on the right times and days to post. Now you are asking yourself why they had a better result when they have the same amount of followers as you? Your competitor posted a similar competition on Instagram, but it was posted it at 7:30 pm. So it’s 10 am and you just posted a photo competition for your business on Instagram. Maximise your marketing effort on Instagram by knowing the best time to post content which your customers will engage with.
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